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Entries categorized as ‘Social Marketing’

10 Ways to Show Animal Shelters Love

November 3, 2008 · 4 Comments

I try not to show favorites with causes because all are equally important but I have a soft spot for any organizations that helps animals- specifically dogs. I found this list “10 Ways to Show Animal Shelters the Love” from an email newsletter I receive from a site called care2.com.

Care 2 is essentially a social networking and news site for people who are interested in causes, green living and health. I am still exploring and haven’t come to a definite conclusion about the site.  However, I do suggest joining and talking about your organization- it can’t hurt.

Lists, like the one below, are a great way to organize information about your organization. Lists are straight forward and easy to read.  Breaking down your organizations needs into a list of simple tasks illustrates how easy it is to get involved.  The top 10 list below gave me realistic options for helping my local shelter, that I was excited about.

My suggestion is to create a list of the top ten ways to help your organization and post them on your blog, website, Myspace, Facebook or GoodTube page. The list should appeal to all supporters your organization can think of.  Instead of just asking for money ask for supplies. The list below suggests purchasing dog beds so that the animals have a place to sleep- which really struck a cord with me.  Think of helpful lifestyle changes that people could make that would further your cause. Think out side of the box.

What about creating a top ten ways to help your organizations video?

Check out the list below to get you started:

“10 Ways to Show Animal Shelters Love”

In 1996, The Humane Society of the United States launched National Animal Shelter Appreciation Week–this year it begins Nov. 2. This campaign was designed to acknowledge and promote the invaluable role shelters play in their communities and to increase public awareness of animal welfare issues and shelter services. Here are the top 10 ways that the HSUS suggests you can show your appreciation:

1. Donate a Subscription to Animal Sheltering Magazine.
Shelter workers appreciate Animal Sheltering–an award-winning bi-monthly magazine chock full of articles to educate, inform and inspire anyone who works or volunteers with homeless pets. Donate a year’s subscription to your local shelter for just $20.

2. Learn How to Help Injured or Abandoned Animals.
Your local shelter and animal control officers depend on the community’s help to reach animals in need. Learn everything you need to know to take action, from how to put together a first aid kit to which community phone numbers you need to know.

3. Be an E-mail Ambassador.
Spread a shelter-friendly message every time you hit send–attach a tagline like this one to your signature for all outgoing e-mail messages: Love animals? Support your local shelter!

4. Adopt or Foster an Animal.
Consider adopting or fostering a homeless animal. Whether you decide to bring home a new pet or foster an animal until she finds a forever family, you’ll be giving a critter a safe and caring home while making room for another homeless pet in your community’s animal shelter, where space is limited.

5. Say Thank You.
Drop a note in the mail or shoot an e-mail to your local shelter and let them know how much you appreciate all they do for animals. If you can, sweeten your thank you by adding an item from the shelter’s wish list, a check or a gift card from a pet supply store.

6. Volunteer Your Time and Skills.
Whether you end up walking pooches, helping at special events or lending your expertise as a newsletter editor, your shelter can match your schedule and talents to their needs. Not only will you be helping animals in your community, but you also will be building knowledge and skills. Call your local shelter and find out how to start volunteering.

7. Support Spay-Neuter.
Spaying or neutering your pet or offering to help fund a spay/neuter surgery for a friend, family member or neighbor’s pet will save animals’ lives by helping to lower the number of unwanted animals in your community and reduce the strain on your local shelter’s resources.

8. Donate a Dog Bed.
No shelter dog should have to sleep on a cold, concrete floor while waiting for a forever home, but providing bedding for the millions of homeless animals in our nation’s animal shelters can add up to thousands of dollars each year–not to mention loads of laundry. Help a dog in need by donating a durable, shelter-tested bed to a shelter of your choice through the Kuranda shelter donation program. The beds can increase the overall physical and mental well-being of a shelter’s doggie residents.

9. ID Your Pet.
Your pet should never go naked–that is, without a collar and ID tags. It’s the number one way that lost pets are returned to their owners. Without it a Good Samaritan or animal shelter will likely have no idea how to contact you. Even if your pet is microchipped or your cat never goes outdoors, always err on the safe side and make a collar and tag permanent–your pet’s life could depend on it.

10. Add a Banner to Your Web Page.
Post a banner to your MySpace profile, blog, or website to show your appreciation for your local shelter. Just copy and paste the code here into your page.

Categories: Non profit marketing · Social Marketing · humanitarian · non profit
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Creating a Video for YouTube or GoodTube

October 9, 2008 · Leave a Comment

aster internet speeds mean websites with rich media capabilities.   YouTube, GoodTube and GodTube are all video sharing sites that millions of people visit each day.  The ability to reach a worldwide audience is as simple as uploading. You know the technology is there, you know the audience exists now what to say.

There isn’t a  formula for a successful online video it depends on a number of factors- your message, your audience and your platform.  It is important to lay out a simple plan for the videos you put online considering all of these things.

The first step of any successful campaign is to watch your competition. When considering online video, don’t just watch non profit videos or cause related videos watch all videos. You are competing for the attention of the online audience, everything is game.  Take some time to watch the most popular YouTube videos in all categories. Then take sometime to watch popular videos that relate to your cause on more specific sites like GodTube, GoodTube or DoGooder.tv. Take note of the videos that capture your attention and those that don’t.

Then select five videos from the ones you view and put them in one of the following categories:

Humor- videos that get attention and keep it with something absurd
Dramatic- videos that grab your attention by focusing on the drama of a situation
Edgy- captures your attention by challenging your views
Emotional – video that captures your attention by playing to one of your emotions
Sexual(non pornographic)- captures your attention by appealing to ones sexual nature

After you have categorized the five videos ask yourself, which category could I use to tell the online world about my cause? Then focus on that category, watch the videos you put in that category, watch the first thirty seconds and try to identify what caught your attention. Watch the rest and identify what held your attention.  Now ask how can I incorporate this into my video?

It is also good to take sometime and watch a couple awful videos. Videos that don’t hold your attention, bore you in the first 10 seconds and ones you would never watch again. If you start mentally taking note of the good and the bad in online videos you will teach yourself how to create a great video.

Stay tuned to GoodBlog for more video tips. If you want some sound advice on production check out these simple production tips from the producer of “Profiles In Caring”. An emmy nominated tv series about non profit organizations and volunteering.

Categories: Social Marketing · non profit · non profit videos · videos
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Web 2.0 Badges

September 19, 2008 · 1 Comment

It seems that almost everyone today has a blog, MySpace account or website. These pages are easily customizable and offer internet users a place to express themselves. Why not give your supporters something to decorate their space with?

If I had one piece of advice for all non profit organizations that want to increase their online presence, it would be to design and create a Web 2.0 badge. Now some of you may be reading this and have a blank stare…what is a web 2.0 badge?

A web 2.0 badge is simply a graphic people put on their website, blog or social networking site to express themselves. Web badges are generally small and come in all shapes and sizes.  Organizations post the badges on their website, usually as a .PNG, .GIF or .JPG, which visitors can download or copy from the site.  Then post the badges on their blog, social site or web page.  A couple of badges I came across ask visitors to link the badge back to their website or include their web address in the badge (see below).

Recently, I found a website called GreenJobsNow that incorporated web 2.0 badges into their marketing plan.  The website promotes this idea of building a sustainable economy from green jobs. For instance, erecting wind turbines, installing solar panels and planting gardens.   To show support for the idea they created the following badges that anyone can download and post on their various pages to show support.

Putting these badges on my blog was simple, all I did was:

- Download the image

- Upload the image to WordPress by selecting insert image

ASPCA is another organizations that uses Web 2.0 badges to promote their cause. From the ASPCA’s MySpace page anyone can copy the code of the banner below then paste it on their MySpace page or into their blog.

Providing the html code on your page is great because all people have to do is copy the code and paste it where they want it- no download no uploading. The downside to only providing a code is some people may not know where to paste the code so that is show up as an image.

While your organization is going into planning mode for the fourth quarter why not incorporate these simple Web 2.0 badges into your marketing plan. Here are a few ideas:

- email the badges to past and present donors and encourage them to add them to their blog or social networking pages
- Post the badges on your website, blog and social networking site with instructions for adding them to a blog, website and social networking page
- create more than one badge, give supporters a variety

- Host a design contest and have supports select the ones they like best

- Give the badges as gifts to donors

- Post a video on GoodTube or YouTube then create a badge that links to the video or your organizations video page

The possibilities are endless.

Tell me about your organizations success or failures using web 2.0 badges and post your favorite badges here and we will all vote on our favorites.

Categories: Non profit marketing · Social Marketing · non profit · non profit organization
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